MediaTek: one data center story, told in every format
MediaTek was moving into AI data centers and needed engineers to take it seriously every month, not once. So instead of a list of one-off pieces, I built one connected, year-long program with my team: executive-bylined Tek Talk blogs, whitepapers that carry the technical depth, a hosted data center video series, and 25-plus keynote videos localized in a single month.
The rule that holds it together is simple. Each blog topic becomes the outline for a video episode, and every piece points to the next one. The result is live on MediaTek’s own data center page, where the hero video and the articles sit side by side.
My role: I ran the program. My team produced the video and the articles, which carry MediaTek’s own bylines.
DigiKey: a program a global distributor trusts
The Product Information Overview line started as a template pitch and four trial videos in early 2024. I scoped it, priced it and built it. The hard part was never the video. It was building a way of working that two companies, and every supplier in the program, could trust.
- Their brand, not ours. The template was built to DigiKey’s brand rules and approved by their art director before anything shipped.
- Nothing hidden. One production board that both companies can see, item by item.
- The supplier signs off. Every script is approved by the company whose part it features, with one round of revisions so the cadence holds.
- Quality over speed. When 3D modeling became the bottleneck, I added a second modeler and moved script review in parallel rather than let the work slip.
That trust compounded. Weekly check-ins became monthly, and by year three DigiKey handed script and video review over to my team. The line now runs 13 to 18 videos a month against an original plan of 10, and about a third of viewers in the 2026 campaigns watched to the end. Production is now largely automated: a product page goes in, a client-ready video comes out, and a person still signs off on every one before it publishes.
My role: Scoped and launched the program. I run production, cadence and the client relationship.
The shows: a weekly habit for engineers
Automator’s Edge on Control.com and AAC Spotlight on All About Circuits cover robotics, automation and new hardware. They’re written by editors, shot in our studio and published every week. Together that’s about 200 episodes, 4.7 million views delivered for the sponsor, about 6,500 new subscribers and 114,000 hours watched. Automator’s Edge holds about 22,000 views an episode even without paid promotion.
My role: Producer. My team makes them every week.
Writing and demos engineers actually finish
In a typical year my team publishes about 55 blogs, 30 whitepapers and 24 technical articles under client bylines, on the clients’ own sites and on All About Circuits and Control.com. Every piece opens on the engineer’s real design problem, every spec is checked against the datasheet, and the client’s engineers approve it before it goes live.
- Cadence. A multi-part RF whitepaper series on mixer design for 5G and 6G, later syndicated by Semiconductor Engineering.
- Inductive Automation. A six-part series on plant data and fault handling, bylined by their own leadership on Control.com.
- SICK and TestEquity. Hands-on product demos shot in our studio, up to four finished demos a day, real hardware on the bench. For SICK, the same engineers read the article, attend the webinar and watch the demo.
My role: I ran each from brief to publish, and shot and produced the SICK and TestEquity video.
What This Demonstrates
A content program for engineers is a publishing business in miniature: a format, a cadence, a quality bar and a client who comes back. The film work taught me the bar. Running these programs taught me how to hold it at scale, with machines doing the repetitive part and people owning every claim.
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