Greg Smith — Content & Media Executive

Clients & Collaborators

Consumer & Enterprise

Walmart/Chick-fil-A/FedEx
AMD/Berkshire Hathaway
Hasbro/Simon & Schuster
Jack Daniel's/Bridgestone

Entertainment & Broadcast

Sony Entertainment
PBS
Amazon

B2B Technology & Electronics

Mouser/Digi-Key
Infineon/MediaTek
Eaton/Rohm/Renesas

01About

Greg Smith — somewhere above treeline, PNW

Two disciplines,
one standard.

I build video programs and content systems for B2B technical brands and entertainment companies alike — from Fortune 500 electronics manufacturers to Sony Entertainment and PBS.

At EETech, I own P&L and budget for video and content, leading a cross-cultural international team that has scaled the function's revenue contribution more than 3x since 2022. My work spans strategy and the production pipelines — including AI tooling — that make premium content scalable for technical audiences.

Before that, I founded Change Media, a boutique production company: three theatrically-released documentaries, two seasons of an Emmy-nominated PBS docuseries, and bespoke work for enterprise brands across industries.

Always open to a conversation about interesting content leadership work.

3x+

Revenue growth, EETech content function

Theatrical documentary features

Seasons, Emmy-nominated PBS series

Years of client work that shipped

02consistent results

Career highlights.

Scaled EETech's content function revenue more than 3x since joining in 2022 — owning P&L, budget, and margin.
Produced three theatrically-released documentary features, including distribution by Sony Entertainment.
Produced two seasons of an Emmy-nominated, nationally syndicated PBS docuseries sponsored by AMD and Toyota.
Built and led international, cross-cultural production teams and AI-augmented pipelines.
A twenty-year roster spanning Sony, Amazon, and PBS to Mouser, Digi-Key, Infineon, and MediaTek.

03Expertise

What I actually do.

Content & Video Strategy

Building content systems for technical B2B audiences — from message and format down to distribution, not just production.

P&L & Budget Ownership

Running content as a business function: revenue targets, margins, and budget discipline sit alongside the creative work.

Production Pipelines

International, cross-cultural teams paired with AI-augmented workflows that scale output without sacrificing quality.

Team Leadership

Building and leading distributed creative teams across time zones, cultures, and disciplines toward one bar for the work.

04Signature Credits

Broadcast & theatrical.

National PBS Series

The Good Road

Producer

Feature · Sony Entertainment

Home by Sunday

Director / Producer / Editor

Award-Winning Documentary

The Ends of the Earth

Producer / Director / Editor

Nationwide Theatrical Release

The Insanity of God

Producer / Director / Editor

05B2B Content Engine

Global Electronics

Since 2022, I've led the video and content function for a B2B electronics and technology brand serving clients including Mouser, Digi-Key, Infineon, MediaTek, Eaton, Rohm, and Renesas.

I own the P&L for this function directly — budget, revenue targets, and margin — and have built international production pipelines that combine AI-augmented workflows with cross-cultural creative teams to scale output without losing quality.

3x+

Revenue Contribution

2022

Function Established