I spent a decade making documentaries that played in theaters and on PBS. Now I lead content for a B2B electronics and automation publisher: weekly shows, product video programs, articles, whitepapers and webinars for design engineers, who check everything. Documentary craft, on a publisher’s schedule.
At EETech, a B2B electronics and automation publisher, I'm Director of Content and Video. That covers the video and written teams, the pricing and the P&L, and a production team I hired from scratch, all aimed at an audience of engineers who will check every spec.
I run it the way a publisher would: named formats, a steady cadence, and clients who keep coming back.
"Technology moves us forward, but story pulls us back to what makes us human."
A year-long program of executive blogs, whitepapers, a hosted video series and localized keynotes, built so every piece points to the next.
Whitepapers, bylined article series and product demos for engineering brands, about 55 blogs, 30 whitepapers and 24 technical articles a year.
A product video program I scoped and launched, now scaled to more than 200 videos a year and still growing.
About 200 episodes on robotics, automation and new hardware, delivered every week as sponsored content, with 114,000 hours watched.
Two seasons of an Emmy-nominated docuseries for PBS, made by my company. I closed the half-million-dollar AMD sponsorship that paid for it, with my company on the line.
I came up in publishing. I worked on staff at a large publishing house and then freelanced for them for years, and that’s where I learned what a quality bar actually costs and why a steady program beats a one-off.
In 2012 I started Change Media in Nashville. Over the next decade it made three documentaries that played in theaters, two seasons of an Emmy-nominated series for PBS, and brand films for companies like Chick-fil-A and Crayola, with shoots in more than 30 countries. One creative director liked the work enough to hire me again when he moved to a new company, and that’s still the review I’m proudest of.
In 2022 I joined EETech, and I’ve led content there since. My title is Director of Content and Video, which mostly means I’m responsible for whether engineers keep watching and keep reading, for brands like MediaTek, DigiKey, Mouser and Infineon.
The audience changed. The job didn’t. Find what makes someone stay, cut the rest, and build something that can do it again next week.
A clear story with a wrong spec loses an engineer. So does a correct spec sheet nobody finishes. Every piece, from a weekly episode to a whitepaper, goes through the same four steps so it does both.
Every script and article opens on the problem the engineer actually has. The product comes second and has to earn its mention.
Real hardware on the bench and the client’s own experts on the byline. If a shot, a graphic or a paragraph pulls away from the point, it goes. The scale changes with the budget. The bar doesn’t.
Specs are checked against the datasheet, and an engineer reviews every script before it moves on.
The client’s engineers approve every piece on a shared board both teams can see. One round of revisions keeps the schedule honest.
One pipeline now turns a product page into a client-ready video, and a person still signs off on every one, on purpose. Those checks built enough trust that, by year three, DigiKey handed script and video review to my team.
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